Best Performing Ads: Location, Format, Color, and Size

We offer each advertiser the choice of banner ad or text link or banner ad with text link.

Blend In or Contrast

We strongly encourage you to make color choices that are unobtrusive with our network of sites.  Those design choices that best blend in with the website’s look, have as high as 85.71% response rate.

Ad Dimensions

Trend right now shows that the best performing ads are wider format.  Specifically the top three are 336×280 (above the fold), the 300×250 medium rectangle, and then the 160×600 wide skyscraper.

Ad Locations

While each site is unique, certain locations perform better than others.  With certainty, ads that are in-context (located in the main content area) perform better than other ads by as much as 70%.  However, in-context ads are the most expensive ads to acquire and availability is limited.

Ad performance statistics:

In-Context: 70%

Above Header: 4.73%

Leaderboard: 10.71%

Right Rail: 7.28%

Left Rail: 5.88%

Below the Footer: 1.93%

View a demographic profile of whom your ads will reach.